THE ATTITUDE WE WEAR
LATISHÉL = Boricua Spanglish for the ‘t-shirt’
its not just a shirt, it’s Puerto Rican flair.
THE
ATTITUDE
WE WEAR
LATISHÉL = Boricua Spanglish for the ‘t-shirt’
Its not just a shirt, it’s Puerto Rican flair.
.
THE
ATTITUDE
WE WEAR
LATISHÉL = Boricua Spanglish for the ‘t-shirt’
its not just a shirt, it’s Puerto Rican flair.
Latishél Puerto Rican Streetwear Collection
THE ATTITUDE WE WEAR
"Feel it, live it, own it...Boricua Style".
PONTE LATISHÉL
"Once a mom's Spanglish reminder
to put on a t-shirt...
now a call to flaunt your essence".
El Alma de Nuestro Ingenio
The Genius of Our Ingenuity
Featuring Puerto Rican Muralist DonRimx
THE ATTITUDE WE WEAR =
Feel it, live it, own it, Boricua Style.
PONTE LATISHÉL =
Once a mom's Spanglish reminder to put on a t-shirt,
now our slogan...a call to flaunt your essence.
El Alma de Nuestro Ingenio
The Genius of Our Ingenuity
Featuring Puerto Rican Muralist DonRimx
THE ATTITUDE WE WEAR
Feel it, live it, own it...Boricua Style.
PONTE LATISHÉL
Once a mom's Spanglish reminder
to put on a t-shirt now our slogan
...a call to flaunt your essence.
El Alma de Nuestro Ingenio
The Genius of Our Ingenuity
Featuring Puerto Rican Muralist DonRimx
We are Puerto Rican Artist Pepe Villegas & Fashion/Activewear Designer Jeffrey Grübb
…the minds behind LATISHÉL.
Born from Boricua roots and global vision, LATISHÉL is our way of turning language, culture, and identity into something you wear.
This isn’t just a brand. It’s a voice. A vibe.
A movement.
LATISHÉL is born from jerga puertorriqueña, the language of the streets, the barrios, the culture. A fusion of Taíno, Spanish, African, and American influences, it’s not just how we speak, it’s how we move, dress, and flaunting who we are.
Our tagline, THE ATTITUDE WE WEAR, is a anthem of identity, bold, rooted, and unapologetically Boricua.
We are Puerto Rican Artist Pepe Villegas & Fashion/Activewear Designer Jeffrey Grübb
…the minds behind LATISHÉL.
Born from Boricua roots and global vision, LATISHÉL is our way of turning language, culture, and identity into something you wear.
This isn’t just a brand.
It’s a voice. A vibe. A movement.
LATISHÉL is born from jerga puertorriqueña, the language of the streets, the barrios, the culture. A fusion of Taíno, Spanish, African, and American influences, it’s not just how we speak, it’s how we move, dress, and own who we are.
Our tagline, THE ATTITUDE WE WEAR, is a anthem of identity, bold, rooted, and unapologetically Boricua.